Human Intelligence · Pillar 1
Advisory for the moments that define your future.
Turnarounds, transformations, growth resets — led with clarity, confidence and purpose. I partner with CEOs, founders and boards to set the direction, recover margin, and build the leadership that makes it last.
The case for judgement
For more than twenty years I've led organisations through the moments that define their future — turnarounds, transformations, growth accelerations, market resets, and shifts in strategic direction. Whether in technology, retail services, manufacturing, printing, FMCG or global B2B, my career has been built on one consistent belief: even the strongest companies must evolve.
I've held senior executive roles from General Manager and COO to Managing Director across Australia, Africa and Asia Pacific — carrying multi-country P&Ls and delivering revenue growth, margin uplift, operational resilience and sustainable performance improvement. I've led businesses through private-equity ownership, multinational structures, market decline, high-growth environments, and full organisational turnaround.
What I've learned is this: transformation requires clarity, confidence and purpose. And that combination is increasingly rare.
That's why I founded Invictus — a modern advisory built on the Dual-Pillar model: Human Judgement + AI Capability. Human experience brings judgement, leadership, strategy and context; AI brings speed, pattern detection, scenario modelling and precision. Together, they create momentum.
Convergence
What I do
I partner with CEOs, founders, boards and executive teams to:
- Reset commercial strategy and restore growth
- Deliver turnaround and margin-recovery programs
- Restructure operations for scale and resilience
- Sharpen pricing, revenue and market execution
- Build leadership capability and high-performance cultures
- Re-align the organisation around purpose and performance
- Introduce AI-supported workflows that empower — never replace — teams
Engagement models
Strategic advisory / retainer
Ongoing counsel to a CEO, founder or board — a trusted outside perspective through complexity, growth, or a change of direction.
Turnaround & margin-recovery sprint
A defined program from diagnostic to plan to execution, focused on restoring profitability and commercial momentum.
Fractional COO / Commercial Director
Hands-on executive leadership for a period of turnaround, scale or transition — in the business, not just advising it.
Board & investor advisory
Commercial due diligence, value-creation planning, and performance improvement for boards and private-equity-backed businesses.
Who it's for
CEOs, founders, boards and executive teams — mid-market and private-equity-backed businesses facing complexity, seeking clarity, or preparing for their next chapter.
Track record
Businesses returned to profit after years of decline
Double-digit revenue growth delivered across multi-country P&Ls
Margin and EBIT recovery through commercial and operational reset
Global sales-excellence and Lean Six Sigma programs embedded for durability
P&L leadership across multiple business units, including manufacturing and distribution networks
Selected career highlights: Avery Dennison (GM, Sub-Saharan Africa) · Weetabix (GM / Managing Director) · Bytes Document Solutions (Divisional MD) · Smollan (GM / Divisional / Regional, 10+ years) · SPARFACTS Australia (COO). Educated at Stellenbosch University and GIBS Business School (Gordon Institute of Business Science).
Invictus means "unconquered." It reflects how I lead, how I consult, and how I help organisations rise — stronger, sharper, and more prepared for what comes next. If your organisation is facing complexity, seeking clarity, or preparing for its next chapter, I'd welcome a conversation.